2021 is looking bright after the trials of 2020 taught us how we can better serve our cheesemakers and customers.
In August we asked for your help in supporting cheesemakers through the turbulence of the Covid-19 pandemic. More than 2,000 cheese lovers signed up to the Buy British Cheese Subscription which meant that cheesemakers were able to keep producing cheese and that customers received a selection of delicious cheese each month. With renewed Covid-19 restrictions triggering the abrupt closure of restaurants at their most lucrative time of the year, the cheese crisis is far from over. We are committed to supporting our cheesemakers and to providing our customers with excellent British cheese and so are extending our subscription service.
Ask anyone in the UK what food they most associate with lockdown and the answer is likely to be one of two things: banana bread or sourdough. For many, the memory of being confined to the same four walls for three months is suffused with the scent and taste of baking in general, and sourdough in particular.
The Real Bread Campaign are celebrating “Sourdough September”, an international event that encourages people to bake and share recipes. Having sold sourdough bread in our shops for decades, we wanted to support this initiative. Vanessa Kimbell who runs the Sourdough School spoke to us about what it is that makes sourdough bread so special and why it is often the perfect partner for cheese. Read on to find out how to win both a Sourdough Club membership and our September Buy British Cheese selection.
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