We support our cheesemaking community providing feedback and advice on what we have learned through selecting, maturing and selling their cheeses, as well as providing our customers with accurate information about them. We seek out talent, encouraging young cheesemakers to see a viable future as craftspeople in our industry. We provide training and opportunities to people who want to better understand the way we select, mature and sell cheese, many of whom will go on to use those skills elsewhere.
In our shops, cheesemongers share their enthusiasm and knowledge with customers while listening closely to what they say; they are part of the conversation. Every person who enjoys our cheese and understands what makes it different is another person who will demand more than the bland uniformity of the supermarket chiller cabinet.